Comments on: AMD and ATI Tie the Knot http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/ Random babblings from a few digitally inclined people Thu, 21 Aug 2008 00:07:49 +0000 http://wordpress.org/?v=2.0.2 by: Cyrris http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2074 Tue, 08 Aug 2006 02:40:22 +0000 http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2074 I should mention that where I said "merger" I was technically incorrect. According to <a href="http://www.electronista.com/articles/06/08/07/amd.to.drop.ati.name/" rel="nofollow">this piece of information</a>, the fact that it is a takeover is much more apparent. AMD plans on doing away with the ATI name altogether. So, if my next video card is an AMD Radeon, will the board itself go back to being green after being red for so many years? I should mention that where I said “merger” I was technically incorrect. According to this piece of information, the fact that it is a takeover is much more apparent. AMD plans on doing away with the ATI name altogether.

So, if my next video card is an AMD Radeon, will the board itself go back to being green after being red for so many years?

]]> by: AMD and ATI Tie the Knot » Project Syndicate http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2065 Wed, 02 Aug 2006 16:13:28 +0000 http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2065 [...] Original post by Cyrris [...] […] Original post by Cyrris […]

]]> by: Vermouth http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2060 Wed, 26 Jul 2006 13:04:27 +0000 http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2060 From a bussiness standpoint it really doesn't make that much sense to me in all honesty. What does ATI grant AMD that they couldn't just invest up and do themselves? I doubt you're going to see anymore synergistic effect here than say the HP-Compaq merger, as these companies don't really add much to each other's abilities. People aren't going to accept an exclusivity situation, AMD could get a mainboard line together for less than the cost of ATI and this looks to me to be a merger that solely makes the new company bigger not really better. From a bussiness standpoint it really doesn’t make that much sense to me in all honesty. What does ATI grant AMD that they couldn’t just invest up and do themselves? I doubt you’re going to see anymore synergistic effect here than say the HP-Compaq merger, as these companies don’t really add much to each other’s abilities. People aren’t going to accept an exclusivity situation, AMD could get a mainboard line together for less than the cost of ATI and this looks to me to be a merger that solely makes the new company bigger not really better.

]]> by: Holliday http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2059 Tue, 25 Jul 2006 18:47:28 +0000 http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2059 <a href="http://www.firingsquad.com/hardware/amd_ati_merger/page6.asp" rel="nofollow">This firing squad article</a> actually assumes the opposite. Of course it is Nvidia talking here but the points do show some validity. Nvidia is now the only company that can make chipsets and GPUs for both AMD and Intel. Not a terrible position to be in. However if the tight integration of AMD/ATI ends up in PCs that have a performance edge we might see Nvidia and Intel having to get in bed together to produce a similar situation. Overall this could be good and bad. It removes a lot of the choice for the user since there will be two separate camps. No longer can I have a Radeon + Intel. A lot of PC enthusiasts like the "lawlessness" of the PC platform and being able to build anything out of the parts. Choosing what is best for you and all. However, in a Mac-sense kind of way integration provides some truly wonderful solutions. And easy of use skyrockets as well as optimization. I guess only time will tell but being one who has been burned by ATI multiple times but loves AMD I am a bit distraught. This firing squad article actually assumes the opposite. Of course it is Nvidia talking here but the points do show some validity. Nvidia is now the only company that can make chipsets and GPUs for both AMD and Intel. Not a terrible position to be in. However if the tight integration of AMD/ATI ends up in PCs that have a performance edge we might see Nvidia and Intel having to get in bed together to produce a similar situation. Overall this could be good and bad.

It removes a lot of the choice for the user since there will be two separate camps. No longer can I have a Radeon + Intel. A lot of PC enthusiasts like the “lawlessness” of the PC platform and being able to build anything out of the parts. Choosing what is best for you and all.

However, in a Mac-sense kind of way integration provides some truly wonderful solutions. And easy of use skyrockets as well as optimization. I guess only time will tell but being one who has been burned by ATI multiple times but loves AMD I am a bit distraught.

]]> by: Kelmon http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2057 Mon, 24 Jul 2006 11:00:49 +0000 http://www.aelon.net/2006/07/amd-and-ati-tie-the-knot/#comment-2057 It's hard to make any judgements about this at the moment. The only thing that I can say is that this will be a bad move if ATI comes to depend on AMD-based technology to sell its products. At present ATI has the option (and takes it) of selling products to work for both AMD and Intel-based systems and so it doesn't really matter which is doing the best since the customer always has the choice if which graphics card manufacturer to purchase from. If AMD hits a rough spot then will ATI also lose out? Equally, will the consumer also lose out by losing a choice in the graphics card manufacturer to buy from if Intel does better? At the end of the day it will depend on how integrated AMD-based systems become with ATI graphics. There are definite advantages from having a leading graphics manufacturer effectively in-house, particularly when it comes to adding integrated graphics solutions. But ATI also needs to make sure that it is able to sell solutions for Intel-based systems if it is to avoid the "putting all your eggs in one basket" problem. Personally, I'm expecting business as normal after the hoo-haa over the announcement has died down. It’s hard to make any judgements about this at the moment. The only thing that I can say is that this will be a bad move if ATI comes to depend on AMD-based technology to sell its products. At present ATI has the option (and takes it) of selling products to work for both AMD and Intel-based systems and so it doesn’t really matter which is doing the best since the customer always has the choice if which graphics card manufacturer to purchase from. If AMD hits a rough spot then will ATI also lose out? Equally, will the consumer also lose out by losing a choice in the graphics card manufacturer to buy from if Intel does better?

At the end of the day it will depend on how integrated AMD-based systems become with ATI graphics. There are definite advantages from having a leading graphics manufacturer effectively in-house, particularly when it comes to adding integrated graphics solutions. But ATI also needs to make sure that it is able to sell solutions for Intel-based systems if it is to avoid the “putting all your eggs in one basket” problem.

Personally, I’m expecting business as normal after the hoo-haa over the announcement has died down.

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